High-quality matcha has a complex, rich flavour profile characterised by a balance of earthy, sweet, and umami tastes with a pleasant, lingering finish. Because you are consuming the entire stone-ground leaf, it tastes much more vibrant and concentrated than a standard cup of steeped green tea.
A properly prepared cup of authentic matcha should taste:
• Vegetal and Earthy: It has a fresh, bright flavour reminiscent of steamed greens or young spinach.
• Naturally Sweet and Creamy: Premium shaded tea leaves release amino acids (specifically L-theanine) that give the tea a subtle, natural sweetness and a smooth, velvety mouthfeel.
• Umami-Rich: There is a distinct, savoury depth - often compared to a light sea breeze - that makes the flavour incredibly unique.
Why does some matcha taste bitter?
If you have tried matcha before and found it unpleasantly bitter or grassy, it is usually down to two factors: quality or water temperature. Lower-grade culinary powders are naturally more astringent, whereas a premium ceremonial grade matcha is incredibly smooth. Additionally, using boiling water can scorch the delicate powder; it is best brewed with water cooled to around 80°C to avoid bitter matcha.
How to balance the flavour:
If you are new to the taste, whisking your matcha into a creamy matcha latte with milk (like oat, almond, or dairy) and a touch of honey or vanilla perfectly balances the earthy notes, creating a comforting, accessible, and highly satisfying drink.